Make no bones about it – the chicken wing industry is big business. In 2006 more than 11 billion chicken wings were sold, according to the National Chicken Council. During the Super Bowl weekend alone, more than 450 million wings were consumed.
But it wasn’t the thought of tapping into this monstrous industry that gave co-inventors Brent Anderson (Johns Creek) and Russ Stanziale (Cumming) an idea that would land them a national, prime-time television series. It was the thought of solving the... bone problem... that got them clucking.
Everyday Edisons, premiering nationwide this week on PBS, showcases this North Atlanta-based pair of inventors among a handful of others as they bring their roughed-out idea to a marketable, sellable, buyable product. In this case, a solution that will rid the world of gnawed and unsightly bones piling up on tables across the globe.
“We both have a love for ideas. We’d say – you know what would be a great product – then we’d talk it through and go, no way, that won’t fly. But when we came up with the SnacDaddy, we couldn’t find a single reason why it would not work,” says Anderson, one-half of the team behind the invention.
The SnacDaddy is a specially engineered tray designed to hold chicken wings and the leftover bones. Pile the SnacDaddy full of wings, enjoy a good meal and toss the bones back inside the center hole. The mess is kept out of sight, while the wings keep coming.
The pair attended an ‘open call’ for inventors with Stanziale’s papier-mâché model of the wing tray in hand. It made an impression with the show’s decision-makers and became one of the winning ideas.
The pot of gold for the inventors: having their inventions commercialized, complete with royalties.
After numerous development phases – like an exhaustive patent search, as well as concept, design and manufacturing, the innovative serving tray has captured the interest of food distributors, restaurant chain suppliers and owners, consumer magazines and individual consumers alike.
“People really do get excited when somebody steps up and makes a move to improve the dining experience,” says Stanziale. “In the case of the SnacDaddy, you can’t miss the fact that we are making the experience of eating wings more enjoyable. That’s a real plus for the 26 percent of adult Americans who eat chicken wings in any given month (according to the NCC).”
The SnacDaddy is one of seven inventions that will be featured on Everyday Edisons premiering this week on PBS. The show documents the steps involved in taking a good idea to a marketable product. Thousands of inventions were auditioned in major U.S. cities. The show will feature those inventions selected by a panel of industry experts, and detail the steps involved in making them a success in the marketplace. Everyday Edisons premiered on PBS in Atlanta May 1 and can be seen on Tuesdays at 7:30 pm.
SnacDaddy is featured in SkyMall Magazine and Inventors’ Digest and has been sighted by Georgia Governor Sonny Perdue as a ‘truly innovative idea’.
For more information on the SnacDaddy wing tray and its inventors, or the television show Everyday Edisons, call 678.488.9740. Get more details at www.SnacDaddy.com – where the wings have no shame!